Sales Driven Website Project Plan
Discovery Meeting
OBJECTIVE
Find the Prospect, The Problem and The Promise
RESPONSIBILTY
Copywriter
TASKS
Funnel Outlines
OBJECTIVE
Create the Funnel Journeys
RESPONSIBILTY
Copywriter
TASKS
- See funnel examples
- Facebook retargeting ad
- Funnel pages
- Sales Page to sell course if one is required
- 6 email sequence
- The Title and outline of the ebook
- The Cold, Warm Hot Offer
Copywriting
OBJECTIVE
Write The website and Funnel Copy
RESPONSIBILTY
Copywriter
TASKS
- Write the copy for all the funnel assets in Step 2
- Write the copy for all the pages on the website
- Include SEO tags, descriptions, URL names etc for each page created
- Get approved by client
Logo and Branding
OBJECTIVE
Collect or Design the Assets to be used in the website and funnel
RESPONSIBILTY
Designer
TASKS
- Confirm the client has a clear branding guide or design a new logo and branding
Website Design
OBJECTIVE
Create the website design template/style guide which will then be applied to the rest of the website
RESPONSIBILTY
Designer
TASKS
- Design main pages of website
- Select images for pages
Create the Funnel
OBJECTIVE
Create all the Funnel Assets
RESPONSIBILTY
Designer
TASKS
- Email Sequences Images or videos from client
- Facebook Ad Image
- eBook for Cold Offer
Develop the Website + Funnel
OBJECTIVE
Find the Prospect, The Problem and The Promise
RESPONSIBILTY
Developer
TASKS
- Install and Configure WordPress website
- Implement the website design into the website
- Integrate funnels into marketing automation platform
- Create Facebook retargeting campaign
Client Approval
OBJECTIVE
Have the client approve the website so we can go live
RESPONSIBILTY
Project Manager
TASKS
- Go through approval process with client
- Makes changes they require
- Get final sign off of whole website
Go Live Checklist
OBJECTIVE
Go live with the website and setup maintenance plans
RESPONSIBILTY
Developer
TASKS
- SEO checklist
- WordPress configuration checklist
- Maintenance checklist
- Final Funnel Checklist
- Turn on Facebook retargeting campaign
- Send final invoice and maintenance
- Go Live
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