Sales Driven Website Project Plan

Discovery Meeting

OBJECTIVE

Find the Prospect, The Problem and The Promise

RESPONSIBILTY

Copywriter

TASKS

Funnel Outlines

OBJECTIVE

Create the Funnel Journeys

RESPONSIBILTY

Copywriter

TASKS

  • See funnel examples
      • Facebook retargeting ad
      • Funnel pages 
      • Sales Page to sell course if one is required
      • 6 email sequence
      • The Title and outline of the ebook
      • The Cold, Warm Hot Offer

Copywriting

OBJECTIVE

Write The website and Funnel Copy

RESPONSIBILTY

Copywriter

TASKS

  • Write the copy for all the funnel assets in Step 2
  • Write the copy for all the pages on the website
  • Include SEO tags, descriptions, URL names etc for each page created
  • Get approved by client

Logo and Branding

OBJECTIVE

Collect or Design the Assets to be used in the website and funnel

RESPONSIBILTY

Designer

TASKS

  • Confirm the client has a clear branding guide or design a new logo and branding

Website Design

OBJECTIVE

Create the website design template/style guide which will then be applied to the rest of the website

RESPONSIBILTY

Designer

TASKS

  • Design main pages of website
  • Select images for pages

Create the Funnel

OBJECTIVE

Create all the Funnel Assets

RESPONSIBILTY

Designer

TASKS

  • Email Sequences Images or videos from client
  • Facebook Ad Image
  • eBook for Cold Offer

Develop the Website + Funnel

OBJECTIVE

Find the Prospect, The Problem and The Promise

RESPONSIBILTY

Developer

TASKS

  • Install and Configure WordPress website
  • Implement the website design into the website
  • Integrate funnels into marketing automation platform
  • Create Facebook retargeting campaign

Client Approval

OBJECTIVE

Have the client approve the website so we can go live

RESPONSIBILTY

Project Manager

TASKS

  • Go through approval process with client
  • Makes changes they require
  • Get final sign off of whole website

Go Live Checklist

OBJECTIVE

Go live with the website and setup maintenance plans

RESPONSIBILTY

Developer

TASKS

  • SEO checklist
  • WordPress configuration checklist
  • Maintenance checklist
  • Final Funnel Checklist
  • Turn on Facebook retargeting campaign
  • Send final invoice and maintenance
  • Go Live

 

 

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