For over a decade, WordPress has been the dominant choice for businesses looking to build marketing-focused websites.
But with evolving technology and emerging platforms, is it still the best option today?
The short answer: Yes—but just barely. Let’s break down why WordPress still holds its ground and why platforms like Go High Level, Webflow, Wix, and Squarespace are gaining traction.
Why WordPress Has Been the Go-To Choice
WordPress has long been favored for its marketing capabilities. If you need a website that can:
- Easily build landing pages
- Integrate lead forms
- Optimize for SEO
- Implement conversion APIs for platforms like Facebook Ads
WordPress has made it simple for marketers to implement all these features without extensive development knowledge. It remains the easiest way to launch a site that can be quickly optimized for lead generation and sales.
The Rising Competition
However, WordPress has stagnated slightly in recent years. Let’s explore how some alternatives are catching up:
Wix & Squarespace
These platforms are solid options for getting a website up quickly. They offer user-friendly interfaces and a range of design tools. However, when it comes to serious marketing features, they fall short.
- Limited advanced SEO tools
- Basic lead generation features
- Difficult to integrate advanced conversion tracking
They’re great for beginners but may not meet the needs of businesses focusing on aggressive lead generation.
Webflow
- Excellent for custom designs
- Limited when it comes to ease of marketing integration
- Better suited for designers and developers, not business owners
Go High Level
Go High Level is a newer platform gaining momentum, especially among marketers who need an all-in-one solution combining CRM, marketing automation, and website building.
- Strong CRM and marketing automation
- Improving website builder but still less flexible than WordPress
- Not as intuitive for advanced blog customization
Why WordPress Still Wins (For Now)
Despite the progress of other platforms, WordPress still holds an edge in 2025:
- User Familiarity: Business owners find it easier to learn and manage.
- SEO Optimization: Built-in SEO tools and plugins make ranking easier.
- Lead Generation: Easier integration with lead forms and marketing tools.
- Customizability: Full control over headers, footers, and blog formatting.
However, the fact that platforms like Go High Level are being seriously considered shows that WordPress needs to innovate faster to maintain its lead.
The Bottom Line
So, is WordPress still the best platform for businesses? Yes—but only slightly. If you need a highly customizable, marketing-driven site with strong SEO capabilities, WordPress still delivers. However, Go High Level and Webflow are rapidly improving, making them viable options depending on your business needs.
If you’re ready to build a sales-driven website that grows your business, book a call today.
Let’s create a website that works for you, not against you.
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