If your website isn’t generating leads or sales, it’s likely making a critical mistake: it’s all about you.
Most business websites read like a corporate resume—highlighting achievements, awards, and years of experience. While this information has its place, it often fails to connect with your audience.
Why? Because your prospects don’t care about you. They care about how you can help solve their problems.
Your Website Should Be a Love Letter to Your Perfect Prospect
A successful website speaks directly to your ideal client.
Think of it as a love letter—crafted not to brag about your business but to make your audience feel understood and valued.
Your prospects are asking one key question when they visit your site: “Can you solve my problem?” If they don’t see themselves reflected in your content, they’ll leave and find someone who does.
Renowned psychologist Wyatt Woodsmole once said: “If you can articulate someone’s problem better than they can, they will automatically and unconsciously credit you with knowing the solution.”
So, How Do You Write a Website That Converts?
1. Identify Your Prospect’s Pain Points
- What challenges are they facing?
- What emotions are tied to these problems?
2. Speak to Those Problems Clearly
- Describe their pain better than they can themselves.
- Show empathy and understanding.
3. Position Your Solution
- Once you’ve connected with their struggles, introduce your service as the solution.
4. Minimize Focus on Your Business
- Avoid overloading with awards, years in business, and generic testimonials.
- Focus instead on how you can deliver results.
5. Call Your Audience to Action
- Don’t leave your audience wondering what to do next.
- Include a clear call to action: “Book a free strategy call today.”
Is Your Website Making This Mistake?
Take a look at your website today and ask yourself: Does it describe my prospect’s challenges clearly? Does it make them feel understood and valued?
If not, it may be the reason you’re missing out on leads and sales.
Ready to Transform Your Website Into a Lead Generation Machine?
If you need help turning your website into a powerful tool for attracting clients, let’s talk. Book a free strategy call today, and together we’ll create a website that speaks directly to your ideal client’s needs and drives real results.
Get your hands on the complete Sales Driven Website Blueprint and Video Training – it’s time to turn your digital ghost town into a sales machine.
