Hey there! Today, I want to have a chat about marketing through principles, rather than relying on our feelings.
As a marketer, I’ve been on a roller coaster of emotions over the years. I’m also deeply invested in sales, which means I experience even more emotional ups and downs. Sometimes, we achieve great results, while other times, things don’t go as planned. Running your own business means there will be weeks when everything seems to go wrong. Sales may fall through, marketing campaigns may flop, leads may dry up, and conversions might not happen as expected.
During these challenging times, it’s crucial not to let our emotions rule us. Trust me, our emotions can easily shut us down, both as marketers and salespeople. Instead of succumbing to the temptation of pulling back and retreating, we need to push forward.
When faced with setbacks, it’s natural to want to stop, hide, and cut back on spending. However, that’s not the solution. In fact, pulling back means losing the valuable lessons we’ve just learned. Marketing and sales require an investment, and if we don’t keep pushing forward, we won’t see the return on investment we desire.
I’ve been in situations where I’ve launched marketing campaigns that resulted in lost sales. It used to paralyze me, and I would stop everything for a week, or sometimes even longer. But here’s the thing: stopping doesn’t help. You still have to go back and fix what went wrong. Over time, I’ve matured and learned to handle setbacks differently.
Now, when something doesn’t work or a sale falls through, I keep pushing forward. I try the campaign again, making necessary tweaks. I reach out to clients and ask for feedback on why I lost the sale. This helps me refine my sales process. The key is to never stop. By continuously moving forward, even if our actions aren’t perfect, we’re still making progress and learning along the way. It’s always better to be imperfectly moving forward than to remain paralyzed and unsure of what to do.
I understand that fear and uncertainty can hold us back. We may question ourselves, thinking, “That didn’t work, so what now?” But even if our next move isn’t flawless, it will still bring us further ahead than staying still. Every step we take, even if it’s not the best one, teaches us something valuable.
So, my encouragement to you is this: if you’ve had a tough week in terms of marketing, and you’re unsure of what to do, keep moving forward. If a campaign fails, tweak it and relaunch it. I know it can be challenging, especially when you’re spending money and feeling lost, but don’t just turn everything off. Make adjustments and try again. If you’ve lost a sale and momentum, don’t give up. Keep running marketing campaigns and refining your sales approach.
Remember, the worst thing you can do is become paralyzed by setbacks. Whether it’s for a day, a week, or even longer, it only sets you back further. Just like they say, when you fall off a horse, get back on and keep riding. The same principle applies to marketing. When a campaign fails or a sale is lost, get back on track and keep moving forward. Trust me, the pain of taking action is far less than the consequences of doing nothing and feeling the full force of stagnation.
I hope this advice resonates with you. If you have any personal experiences or insights on how you’ve dealt with setbacks in marketing and sales, please share them in the comments below. Whether you’re on Facebook, YouTube, or LinkedIn, I’d love to hear your feedback.
Remember, keep pushing forward, and success will follow.