Title: How Business Owners Can Use YouTube for Lead GenerationAre you a small business owner wondering how you can make money on YouTube for your business? Well, let me tell you, you don’t have to be a massive influencer with millions of subscribers and views. The key lies in leveraging the tried and tested marketing strategies of the past – providing value to your potential prospects who are browsing through YouTube.As a business owner myself, I create regular videos and post them on YouTube to train and educate my prospects, with the ultimate goal of turning them into clients. This approach has not only allowed me to generate a substantial income from YouTube but has also helped me grow my business and attract more clients.Here’s how it works: over time, people will stumble upon your videos, and if you have a catalog of related content, they’ll start binge-watching them. Yes, just like Netflix has taught us how to binge-watch TV shows, YouTube viewers are likely to watch multiple videos from creators they enjoy. This presents a golden opportunity for you as a business owner.
At the end of each video,
I make it a point to invite viewers to take the next step by saying, “Hey, if you liked this or need help with the problem I discussed, why not book a call with me?” By consistently posing this question throughout my videos, it gradually sinks in that if they need assistance, booking a call with me is the way to go.Now, here’s where the magic happens. After watching ten or fifteen of your videos, viewers become familiar with your message and consistently hearing your call-to-action. As a result, they are more likely to take that next step and book a call with you. It’s a powerful process that has been proven to work.I must admit, during the first six to nine months of recording and posting videos on YouTube, nothing significant seemed to happen. My views and subscriber count weren’t as high as I had hoped. However, what did materialize was money.
Yes, I started earning a steady income from YouTube.
My kids often teased me, saying, “Dad, no one watches your channel, you have no subscribers. Look at Mr. Beast and all those other successful YouTubers. Why do you keep doing it?” My response? Because the money I make from YouTube puts food on our table. The beauty of it is that the income I generate doesn’t solely rely on views or subscribers. It comes from the people who found me on YouTube and decided to invest in my services.You see, YouTube success isn’t reserved for influencers or those with massive followings. You don’t have to live your life in front of everyone, exposing every detail.
To thrive on YouTube,
you need to identify a niche market of people you want to serve with your business. By uploading content tailored specifically to that audience, they will eventually find you. Why? Because YouTube is one of the top two most visited websites globally. Whenever people want to learn something, be entertained, or get the latest news, they turn to YouTube. Your prospects are there, actively searching for content related to what you offer.Once they find you, it becomes a slippery slope. They start watching more and more of your videos until they’re ready to take action and book a call. I can attest to this because I receive several appointments each week from people who stumbled upon my YouTube channel and watched numerous videos. By the time we hop on a call, they already know a lot about me, which eliminates the need to justify my services. They’ve already been sold on the value I provide, and they’re eager to discuss how I can help them.So, if you’re looking to make money on YouTube, don’t try to be the next big star or replicate the success of famous YouTubers. Instead, focus on consistently providing value over an extended period. Your prospects will find you, watch your content, and when the time is right, they’ll book an appointment. I hope this encourages you to start creating videos and leverage YouTube as part of your video marketing strategy. Remember, there are many other tactics you can employ to win more clients, but YouTube is undoubtedly a powerful platform to get started.Have a great day, and speak to you soon! Bye.