Today, I want to share with you a little insight into my marketing strategy. You see, I recently had an interview where I was asked about my target market and how I approach advertising my new product. It got me thinking about the importance of understanding why people choose my product and how I can effectively reach them.
Now, let me be honest with you. I haven’t always been a fan of traditional market research. Instead, I prefer to rely on Facebook ads to gauge the interest and response of potential customers. Let me explain why.
For years, I’ve been using a simple yet effective method to test my ideas. Instead of conducting interviews or surveys, I create compelling Facebook ads based on what I believe would resonate with my target audience. If the ad generates sign-ups and conversions, I know I’ve hit the mark. If not, I go back to the drawing board and make necessary adjustments.
You might wonder why I choose this approach over interviewing clients or prospects. Well, there are a few reasons. Firstly, I find it quicker to run an ad and analyze its performance than spending weeks or even months conducting interviews. Time is valuable, and this method allows me to make data-driven decisions efficiently.
Secondly, the market can be brutal. Sometimes, clients may not provide honest feedback, either to please you or because they themselves don’t fully understand their own thoughts. But when you put your idea out there on Facebook, the market responds honestly. If your ad fails to effectively communicate the problem, pain point, and solution, people won’t click, download, or sign up. It’s a straightforward way to gauge whether you’re on the right track or need to make adjustments.
Let me share an example to illustrate the power of this approach. Recently, I worked with a client who targeted women whose husbands lacked communication and attention. Together, we developed an ebook titled “How to Get Your Husband’s Attention.” We created a simple Google doc with six or seven key points and launched the ad.
Within a day, leads started pouring in. Normally, an ebook generates leads at around $10 to $15 per lead. But with this campaign, we were getting leads for just $2.50 each. The cost kept decreasing, and more and more women were signing up. We hit the pain point perfectly, all without conducting interviews.
Of course, there are times when my ads don’t perform as expected. I’m currently facing such a challenge with a product I’m trying to sell. That’s why I’m going back to the basics and going through this process again. By understanding different scenarios and conducting interviews, I’ll be able to refine my approach and run even more effective ads.
Now, I want to encourage you to consider this strategy if you’re not a fan of traditional market research or if you simply don’t have many prospects or clients to interview. Running Facebook ads can provide quick insights into your target audience’s preferences and help you make informed decisions.
If you’re looking to test something in your business or grow it further, I’d love to chat with you. Online marketing is my passion, and I spend my days helping businesses like yours succeed. Book a strategy call with me, and let’s explore the possibilities together.
Thanks for reading, and I look forward to speaking with you soon!