In your build
A page for every service
Each one answers the questions patients ask AI, in your words.
AI SEO · Built into rung one of the New Patient Growth Ladder
AI SEO That Gets Your Practice Recommended
When patients ask ChatGPT, Gemini or Google for a practice near them, your website and Google profile give AI a reason to name you.
Why doesn't ChatGPT recommend my practice?
Usually because AI can't check what you do. It names the practices whose website, Google profile and reviews all tell the same story.
What's going wrong now
- Ask ChatGPT for a practice near you and get three other names
- One services page, so AI can’t tell what you treat
- A Google profile that doesn’t match your website
- A different name, address or phone from site to site
- Reviews that just say “great service”
- AI crawlers blocked and nobody knows
What you get with AI SEO on a New Patient Growth Website
- A real chance of being named when patients ask AI
- A page for every service, so AI knows what you treat
- Every service on your Google profile linked to its page
- The same details on Google, Apple Maps and Bing
- Reviews that say what was treated, and a reply to each
- Your site open to Google, ChatGPT and Bing
For a chiropractor in Mackay: a page for every service, each linked to his Google profile. Online bookings went from 5.9 to 9.3 a day in the first 10 days.
AI SEO
What's included in AI SEO for your practice
The first six come with your New Patient Growth Website. The last two grow it month by month.
In your build
Google profile linked
Up to 30 services, each pointing to its own page.
In your build
Same details everywhere
Name, address and phone identical on Google, Apple Maps and Bing.
In your build
Questions answered first
Headings in your patients’ words, each answered in the first sentence.
In your build
Schema on every page
Code that tells Google and ChatGPT what you are, where you are and what you do.
In your build
Open to AI crawlers
Google, ChatGPT and Bing allowed in, and your site sent to Bing.
With profile care
Reviews that name the service
A review habit, and replies that mention what was treated.
With SEO
New pages AI can quote
Two new pages a month, written from your monthly interview.
How AI search works
How ChatGPT and Google decide who to recommend
AI doesn't just match words. It checks your website, your Google profile and what reviews and other sites say about you, one against the other.
When they all agree, it trusts you enough to name you. When they don't, it names the practice down the road.
Most of your AI SEO is done the day we build your website. That's why it's part of the build, not a separate monthly service.
Why AI will name your practice
We interview you first, so AI has something worth quoting
AI answers quote pages that are clear, specific and written by someone who knows. Nobody else can write what you know about your patients, so we put you in every page.
Step 1
We interview you
What you treat, how you treat it, and the questions patients ask you.
Step 2
We answer those questions
One page per service, each question answered in its first sentence, in your words.
Step 3
We make it all agree
Your pages, Google profile, schema and listings tell the same story.
What Google and OpenAI say
Google's own guidance says there are “no additional requirements to appear in AI Overviews or AI Mode”. It's the same work as a good website. OpenAI says sites that block its search crawler “will not be shown in ChatGPT search answers”.
- CrawlingYour site open to Google, ChatGPT and Bing.
- Internal linksEvery page easy to find from the pages around it.
- TextWhat you do, written out on the page, not hidden in images.
- Business ProfileUp to date, and matching your website.
See it before you spend a dollar
Get a free homepage mockup
Tell us about your practice and we’ll design your homepage, then walk you through it with a website strategy built for you.
- Answer a few questions about your practice. It takes about 3 minutes.
- We design your homepage from your answers.
- We show it to you on a free 30-minute call, with your website strategy.
Free. No obligation.
Case study · A chiropractor in Mackay
Everything linked and matching. A lot more bookings.
We built a page for each of his most profitable services and linked every one to his Google profile: the same things AI checks before it names a practice.
- Online bookings a day
5.99.3First 10 days after launch - “Book now” clicks a day
8.729More people starting to book - Bookings on his best day
717Old site’s best day vs the new one
Then he got so busy he stopped his SEO and cut back his Google Ads.
The New Patient Growth Ladder
AI SEO is built into rung one
AI search starts with your website and Google profile, so it's built into rung one. SEO on rung three keeps it growing. Finish rung one before you ever climb to rung three.
- AI SEO starts here: finish it firstRung 1Paid once
Website + Google Business Profile
For one or two practitioners and one location
Enough new patients on its own. You don’t need SEO or Google Ads.
- Rung 2 adds+ monthly ad spend
Google Ads
Only climb when you’re adding practitioners or opening a second location
Only once rung one is done: on a website that isn’t right, ads cost more and work worse.
- AI SEO grows hereRung 3 adds+ monthly SEO
SEO
Only climb when you have several locations, several disciplines, or both
Only once rung one is done: we always update the website before SEO.
You don't need a separate AI SEO service. AI checks your website and your Google profile, so we build AI SEO into both, as part of rung one.
SEO keeps it growing. With several locations or disciplines, monthly SEO adds the next pages for AI to quote. We always update your website before SEO, so we'll tell you on the call if you're not there yet.
AI SEO for your type of practice
Every practice type gets pages built around the questions its patients ask AI.
Dental & Medical
- Dental
- Medical & GP Clinics
- Skin & Cosmetic Clinics
- Optometry
- Audiology
- Veterinary
Allied Health
- Physiotherapy
- Chiropractic
- Osteopathy
- Podiatry
- Exercise Physiology
- Occupational Therapy
- Speech Pathology
- Dietitians
- Massage & Myotherapy
Mental Health, Wellness & NDIS
- Psychology & Counselling
- NDIS Providers
- Naturopathy
- Pilates & Wellness Studios
How much does AI SEO cost?
In your website build
Included
in your New Patient Growth Website
Growing it with SEO
$2,000
+ GST a month, optional, rung three
There's no separate AI SEO fee. The New Patient Growth Website is $7,500 + GST, paid once, or three payments of $3,000 + GST. Optional Google profile care is $500 + GST a month. SEO is for practices with several locations or disciplines, once rung one is done.
What's included in AI SEO
- A page for every service
- Google profile linked
- Same details everywhere
- Questions answered first
- Schema on every page
- Open to AI crawlers
- Reviews that name the service
- New pages AI can quote
AI SEO questions practice owners ask
How much does AI SEO cost for a healthcare practice?
AI SEO costs nothing extra with us. It’s built into your New Patient Growth Website, which is $7,500 + GST, paid once, or three payments of $3,000 + GST. Hosting is $50 + GST a month. Google profile care is optional at $500 + GST a month, and SEO, for practices with several locations or disciplines, is $2,000 + GST a month.
What is AI SEO?
AI SEO is the work that gets your practice named when patients ask ChatGPT, Gemini or Google’s AI Overviews for a practice near them. You’ll also see it called GEO or AEO. It’s mostly the work of a good website: a clear page for each service, a Google profile that matches it, and details that agree everywhere.
Is AI SEO different from regular SEO?
Mostly, no. Google says there are no special optimisations needed to appear in its AI answers. The difference is emphasis. Patients ask AI whole questions, so every page answers them in their words. And AI checks your details across sites, so they have to match.
Do I need a separate AI SEO service?
No. Be wary of anyone selling AI SEO as its own monthly service. What AI checks is your website, your Google profile and your reviews, so we build AI SEO into your website and Google profile. If you have several locations or disciplines, SEO keeps adding pages on top.
Can you guarantee ChatGPT will recommend my practice?
No, and nobody honest can. ChatGPT, Gemini and Google decide who to name, and answers change from one question to the next. What we can do is give them every reason to trust you: pages that answer patients’ questions, and details that match everywhere.
How do I check if ChatGPT recommends my practice?
Ask it the way a patient would: “Who’s a good physio near [your suburb] for back pain?” Try it in ChatGPT and Gemini, in a private window so the answer isn’t tailored to you. We run the same check on the New Patient Growth Call and show you what comes back.
Will Google penalise my website for AI-written content?
Google doesn’t penalise content for how it was written. It rewards content that is helpful and reliable. The risk with AI-written pages is that they say what every other practice says. That’s why we interview you first and write every page from what you know.
Is AI SEO safe for a health practice under AHPRA?
Yes. AI answers can quote your pages word for word, so every page is written inside AHPRA’s advertising rules: no testimonials, no promises about outcomes, no “best” or “leading” claims. You read and sign off every page before it goes live.
Can you do AI SEO on my current website?
No. AI SEO is built into your New Patient Growth Website, because it depends on how every page is written, structured and linked. Patching it onto an old website rarely makes the story match. Not sure where yours stands? Get a free website audit.
How long does AI SEO take to work?
Months, not weeks. Google, ChatGPT and Bing pick up your new pages as they recrawl your website, and the answers they give change over time. Your Google profile and website start agreeing the day we launch.
Book your New Patient Growth Call
30 minutes on Zoom with Marlon. See what ChatGPT and Google say about your practice today, and what to fix first.
Included in your buildBook a call