Physiotherapy Marketing That Fills Every Physio's Diary

Physiotherapy marketing costs depend on which services your clinic needs, so we work it out with you on a free New Patient Growth Call rather than quote blind. A clinic with one or two physios usually only needs rung one: a website and Google Maps, paid once. Google Ads and SEO are monthly, and we only recommend them when your clinic is ready.

Most physio clinics need one of them, not both, and which one depends on how you're growing. Hiring physios? Google Ads fills a new diary fastest, because it works from the first day. Adding Pilates, exercise physiology or a second clinic? That's when SEO earns its keep. One or two physios at one clinic usually need neither yet. The call confirms which rung you're on.

Fill a new graduate's diary by sending them the patients they're ready for, through Google Ads. Word of mouth tends to run out around the third practitioner, and a new graduate has no regulars. Ads on searches like sports injuries or back pain, sent to pages that name the new physio and show their free times, put bookings in their diary while their own reputation builds.

Make sure referred and searching patients can find you and book in a few taps. Many physio clinics live on GP, surgeon and WorkCover referrals, but referred patients Google you first, and a confusing website loses them. A GP chronic condition plan covers only five allied health visits a year, across every discipline. Pages for each condition, linked to your Google profile, bring in private patients too.

Explain what a physio does that they don't, without knocking anyone. People with back pain often don't know whether to see a physio, a chiropractor or an osteo, and reformer studios sell Pilates on price. Pages on how you assess an injury, what your rehab plan looks like and why clinical Pilates is run by a physio give those patients a reason to choose you.

No, unless you hold the Specialist Physiotherapist credential from the Australian College of Physiotherapists. Physiotherapy has no specialist registration, and the Physiotherapy Board names “specialist sports physiotherapist” as unacceptable. You can say “APA Titled Sports and Exercise Physiotherapist” if you hold that title, or “working primarily in sports injuries”. We write every bio, page and ad that way.

Yes. We work with the booking systems physio clinics use, including Cliniko, Nookal, Halaxy, Splose and Power Diary. Your patients still book in your system. We set up what comes before it, so a new patient picks the right appointment type (initial consult, Pilates assessment or pelvic health) and the right physio.

It depends on the service. The website shows first: our chiropractor in Mackay went from 5.9 to 9.3 online bookings a day in the first 10 days. Google Ads bring bookings from the day they go live. Google Maps and SEO build over months. We can't promise a number of new patients, because no one can. But this is what we see again and again with past clients.

Thirty minutes on Zoom with Marlon. We look at your physio clinic the way a new patient finds it: Google Maps and ChatGPT first, then your website and how booking works. You leave knowing which rung you're on and your next step. If you don't need us, we'll tell you.