Exercise Physiology Marketing Patients Finally Understand

The cost of exercise physiology marketing depends on which services your practice needs, and we only know that once we've looked, so we work it out together on a free New Patient Growth Call. Most practices with one or two exercise physiologists need rung one: a website and Google Maps, paid once. Google Ads and SEO are monthly, and we suggest them only when you're ready.

Probably not yet. An exercise physiology practice with one or two exercise physiologists at one site gets most new patients from Google Maps and the website behind it. Google Ads fits when you hire more exercise physiologists and need their diaries filled. SEO fits when you add physio, dietetics or a second clinic. That's the New Patient Growth Ladder, and the call confirms your rung.

Answer the question before you ask for the booking. About 1,300 Australians a month search “what is an exercise physiologist”, and many more search their condition or “physio” instead. Pages that explain, in plain words, what an accredited exercise physiologist (AEP) does for diabetes, chronic pain or heart health, and what the first session looks like, turn those searches into patients who book.

Show patients what happens after the care plan. A GP chronic condition management plan covers up to five Medicare allied health visits a year, shared across every discipline, so an exercise physiology program often outlasts the rebate. Clear pages on private fees, health fund rebates and group classes tell patients how to keep going, so the diary doesn't empty when the plan does.

It depends on who works in your rooms. ESSA's advertising guidelines say a business that includes regulated health professions, such as an exercise physiologist sharing a practice with a physiotherapist, can't use testimonials. An EP-only practice can, if they're true and accurate. Exercise physiologists aren't registered with AHPRA; ESSA self-regulates the profession. We write every page and review request to the rule that applies to you.

Say plainly where an exercise physiologist fits. Someone with type 2 diabetes or ongoing back pain often books a physio or a gym because they've never heard of an exercise physiologist. We write pages on your university training, the conditions you work with and how a program is built, without knocking anyone. Patients who understand the difference choose you on purpose.

Make it easy for support coordinators and participants to say yes. About 720 people a month search “NDIS exercise physiologist” in Australia. A page that explains what you offer under capacity building, how you report on goals and how to book, plus a referral form a coordinator can use in a minute, brings in participants without waiting for word of mouth.

Yes. We work with the booking systems exercise physiology practices use, including Cliniko, Splose, Nookal, Halaxy, Zanda and Coreplus. Patients still book in your system. We change what happens before they reach it, so a new patient lands in the right appointment: an initial assessment, a group class or an NDIS session.

It depends on the service. A new website can lift bookings within days: our chiropractor in Mackay went from 5.9 to 9.3 online bookings a day just after launch. Google Ads start working the day they go live. Google Maps and SEO build over months. We can't promise a number of new patients, because no one can. But this is what we see again and again with past clients.

Thirty minutes on Zoom with Marlon. We look at your exercise physiology practice the way a new patient would: Google Maps, ChatGPT, then your website and booking. You leave knowing your rung and your next step. If you don't need us, we'll tell you.