A page for every service
Its own page for each of your most profitable services, written around the patient’s problem.
Web Design · The New Patient Growth Website
Healthcare Website Design That Gets Patients Booking
A page for every service, your Google profile linked to each one, and booking that doesn't lose patients halfway.
Why isn't my practice website getting more bookings?
Because the people who already want you can't book easily. More traffic won't fix that. A website built to get them booking will.
What's going wrong now
- Paying $1,500 to $3,000 a month and can’t say what it brings in
- Gaps in the diary now referrals have slowed
- People look you up, then book somewhere else
- Other practices show up on Google and ChatGPT first
What you get with a New Patient Growth Website
- Proof it’s working: bookings, before and after
- A diary that doesn’t depend on referrals alone
- Patients who look you up actually book
- Your practice found on Google and named by ChatGPT
For a chiropractor in Mackay: 9.3 online bookings a day, up from 5.9, in the first 10 days after launch.
The New Patient Growth Website
What's included in a New Patient Growth Website
Everything below comes in one package. It's what we built for the chiropractor in Mackay.
SEO built in
On-page SEO done once, during the build, so Google and AI tools know what each page is about.
Google profile linked
Up to 30 services on your Google Business Profile, each pointing to its matching page.
Every word written for you
Written the way your patients talk, and kept inside AHPRA’s advertising rules.
Booking that doesn’t lose people
A few plain questions, then patients land in your booking system with the right appointment picked.
Keep your Google rankings
Old pages redirected to the new ones, so what you’ve built carries across on launch day.
A dashboard that shows results
Enquiries and bookings, before and after launch. See whether it worked for yourself.
Hosting and care
Hosted, fast and kept up to date for $50 + GST a month. You own everything we build.
Website + Google Business Profile
Why your website and Google profile need to be linked
Your Google Business Profile and your website work as a pair. The profile gets you into the map when someone searches "physio near me". The website proves you really do what the profile says.
Your profile lets you list up to 30 services, and each one can link to its own page on your website. When every service has a matching page, Google and ChatGPT can check one against the other and trust both. That's a big part of how they decide which practice to show.
Hardly any practice has this set up. We link every service as part of your website build.
Why your website will rank
We interview you first, so your website is unique to your practice
Google ranks content that is unique and helpful. The only way to make a practice website unique is to put you in it.
Step 1
We interview you
What makes you different, what you know about your patients, your services, and the problems people bring you.
Step 2
We build your practice brain
Everything from the interview, organised so every page on your website draws on it.
Step 3
We write every page from it
Your voice, your perspective, your experience and your insight, on every page.
That's what Google calls E-E-A-T
Google's own guidance says it looks for Experience, Expertise, Authority and Trust, and gives health topics extra weight. Template sites and AI-written pages don't have any of it. Yours will, because it comes from you.
- ExperienceYour years treating real patients, in your words.
- ExpertiseHow you explain the problem and the way you treat it.
- AuthorityYour qualifications, your approach and what you’re known for.
- TrustReal details, AHPRA-safe claims, and a Google profile that matches your website.
See it before you spend a dollar
Get a free homepage mockup
Tell us about your practice and we’ll design your homepage, then walk you through it with a website strategy built for you.
- Answer a few questions about your practice. It takes about 3 minutes.
- We design your homepage from your answers.
- We show it to you on a free 30-minute call, with your website strategy.
Free. No obligation.
Case study · A chiropractor in Mackay
Same ads. Same traffic. A lot more bookings.
His old website barely mentioned dry needling, the thing he's best at. We rebuilt it with a page for each of his most profitable services.
- Online bookings a day
5.99.3First 10 days after launch - “Book now” clicks a day
8.729More people starting to book - Cost per booking from ads
$15.62$13.82Same ads, same budget
Then he got so busy he stopped his SEO and cut back his Google Ads.
What to pay for, and when
The New Patient Growth Ladder
With one or two practitioners and one location, rung one brings in enough new patients. You only climb when your practice grows.
- Finish this firstRung 1Paid once
Website + Google Business Profile
For one or two practitioners and one location
Enough new patients on its own. You don’t need SEO or Google Ads.
- Rung 2 adds+ monthly ad spend
Google Ads
Only climb when you’re adding practitioners or opening a second location
Only once rung one is done: on a website that isn’t right, ads cost more and work worse.
- Rung 3 adds+ monthly SEO
SEO
Only climb when you have several locations, several disciplines, or both
Most practices are on rung one, and most never need to go higher.
A website and Google profile are a fixed cost that keeps working. Google Ads pays back fast and you can measure every dollar. SEO usually takes more than a year to pay back, so it only makes sense once the business is big enough to wait.
Finish rung one before you ever climb to rung two. Rung one is your website and your Google Business Profile, linked together: the foundation of your marketing for local search. Your Google Ads stand on it. If the website isn't right, the ads cost more and work worse.
Healthcare website design for your type of practice
Every practice type gets the same build, written around the problems your patients bring you.
Dental & Medical
- Dental
- Medical & GP Clinics
- Skin & Cosmetic Clinics
- Optometry
- Audiology
- Veterinary
Allied Health
- Physiotherapy
- Chiropractic
- Osteopathy
- Podiatry
- Exercise Physiology
- Occupational Therapy
- Speech Pathology
- Dietitians
- Massage & Myotherapy
Mental Health, Wellness & NDIS
- Psychology & Counselling
- NDIS Providers
- Naturopathy
- Pilates & Wellness Studios
How much does a healthcare website cost?
Pay once
$7,500
+ GST, paid up front
Three payments
$3,000
+ GST each, 30 days apart
What's included in The New Patient Growth Website
- A page for every service
- SEO built in
- Google profile linked
- Every word written for you
- Booking that doesn’t lose people
- Keep your Google rankings
- A dashboard that shows results
- Hosting and care
Healthcare website questions practice owners ask
How much does a healthcare website cost?
A healthcare website from us costs $7,500 + GST, fixed, paid once, or three payments of $3,000 + GST, 30 days apart. The only ongoing cost is hosting at $50 + GST a month, which you'd pay for any website. Agencies often charge less up front and then a monthly fee for SEO on top. We do the on-page SEO during the build, so it's in the price.
How long does it take to build a practice website?
About 30 days from your first hour with us to launch. You spend about five hours across the whole project: an hour at the start on your most profitable services and what patients ask you, a couple of hours reviewing pages, and a final check before launch.
Do I own the website?
Yes. You own everything we build. If you ever want SEO later, with us or anyone else, a site built properly makes it easier and cheaper.
Do I have to change my booking system?
No. We work with every booking platform: Cliniko, Nookal, HotDoc, Halaxy and the rest. Patients still book in yours. We change the part before it, so they arrive having already picked the right practitioner and appointment.
Is the website copy AHPRA-compliant?
We write every page inside AHPRA's advertising rules for health practitioners: no testimonials about clinical outcomes, no promises about results, no misleading claims. You still sign off every page before it goes live.
Can you move my old website without losing my Google rankings?
Yes. When we rebuild, we redirect your old page addresses to the matching new pages, so the visitors and rankings you've built carry across.
My website is just old. Does it really need rebuilding?
Check it on your phone now. Does it load fast? Can you see the booking button straight away? Is there a page for each service you most want to sell? If any answer is no, it's costing you bookings.
What if the new website doesn't bring in more patients?
We won't promise you a number of new patients, and we'd be careful of anyone who does. Every practice starts from a different place. Your dashboard shows enquiries and bookings before and after, so you'll see whether it worked. And you see your free homepage mockup before you pay anything.
Book your New Patient Growth Call
30 minutes on Zoom with Marlon. See what Google and ChatGPT say about your practice, and what your website needs.
$7,500 + GSTBook a call