In your build
The right categories
Your main category set to what patients search, plus the others that fit.
Local SEO & Google Maps · Rung one of the New Patient Growth Ladder
Local SEO & Google Maps That Get Patients Calling
Your Google profile set up properly, every service linked to its own page on your website, and a simple way to keep the reviews coming.
Why isn't my practice showing up on Google Maps?
Usually because your Google profile and your website don't tell the same story. Google can't check what your profile claims, so it shows the practice down the road instead.
What's going wrong now
- Patients search “physio near me” and find the practice down the road
- A Google profile that brings in hardly any calls
- Old reviews that don’t help anyone choose you
- No idea whether your profile brings in anything
What you get with Local SEO & Google Maps
- Showing up on Google Maps when patients nearby search
- Calls and bookings coming straight from your profile
- Fresh reviews that help patients choose you
- Calls, bookings and directions counted every month
For a chiropractor in Mackay: we linked every service on his Google profile to its own page. Online bookings went from 5.9 to 9.3 a day in the first 10 days.
Local SEO & Google Maps
What's included in Local SEO & Google Maps
The first five come with your New Patient Growth Website. The last three are the optional monthly care.
In your build
30 services, each linked
Every service on your profile points to its own page on your website.
In your build
Same details everywhere
Name, address, phone and hours identical on Google, Apple Maps and Bing.
In your build
Profile written for you
Description and services in your patients’ words, inside AHPRA’s rules.
In your build
Booking button linked
“Book online” on your profile goes straight into your booking system.
Monthly care
A review habit
A link your front desk texts after a visit, and a reply to every review.
Monthly care
Fresh photos and posts
New photos of your team and rooms, and a short post every week.
Monthly care
A monthly map report
Where you show across your suburbs, plus calls and direction requests.
Google profile + website
Why your Google profile and website need to be linked
Google ranks the map on three things: how close you are, how relevant you are and how well known you are. Nobody can move your practice closer. Relevance is where you win.
Your profile says what you do. Your website proves it. You can list up to 30 services on your profile, each linking to its own page. When they match, Google and ChatGPT check one against the other and trust both.
A great profile pointing at a weak website is a toothless tiger. Hardly any practice has this set up. We link every service as part of your website build.
Why your practice will show on the map
We interview you first, so your profile has proof behind it
Google shows the practice it trusts most for the search. So we start with what you actually do, build a page for it, and only then point your profile at it.
Step 1
We interview you
Which services you want more of, what makes you different, and the words your patients use.
Step 2
We build a page for every service
Written from the interview, in your voice, as part of your New Patient Growth Website.
Step 3
We link your profile to it
Every category and service on your profile points to its matching page.
What Google says it looks at
Google's own local ranking guidance says local results are based on relevance, distance and prominence. Here's what each one means.
- Relevance“How well a Business Profile matches what someone is searching for.”
- DistanceHow far you are from the person searching. Nobody can change it.
- Prominence“How well-known a business is”, including the websites that link to you.
- Reviews“More reviews and positive ratings can help your business’s local ranking.”
See it before you spend a dollar
Get a free homepage mockup
Tell us about your practice and we’ll design your homepage, then walk you through it with a website strategy built for you.
- Answer a few questions about your practice. It takes about 3 minutes.
- We design your homepage from your answers.
- We show it to you on a free 30-minute call, with your website strategy.
Free. No obligation.
Case study · A chiropractor in Mackay
Every service linked. A lot more bookings.
We built a page for each of his most profitable services and linked every one to his Google Business Profile.
- Online bookings a day
5.99.3First 10 days after launch - “Book now” clicks a day
8.729More people starting to book - Bookings on his best day
717Old site’s best day vs the new one
Then he got so busy he stopped his SEO and cut back his Google Ads.
The New Patient Growth Ladder
Your Google profile is rung one
Your website and your Google profile make rung one together. Finish rung one before you ever climb to rung two.
- This page: finish it firstRung 1Paid once
Website + Google Business Profile
For one or two practitioners and one location
Enough new patients on its own. You don’t need SEO or Google Ads.
- Rung 2 adds+ monthly ad spend
Google Ads
Only climb when you’re adding practitioners or opening a second location
Only once rung one is done: on a website that isn’t right, ads cost more and work worse.
- Rung 3 adds+ monthly SEO
SEO
Only climb when you have several locations, several disciplines, or both
Most practices are on rung one, and most never need to go higher. The map is earned once and keeps working. Google Ads charges you for every click.
Finish rung one before you ever climb to rung two. Your website, linked to your Google profile, is the foundation of all your marketing for local search. Google Ads and SEO stand on it. If it isn't right, everything above it costs more and works worse.
Local SEO & Google Maps for your type of practice
Every practice type gets categories and services set up for the way its patients search.
Dental & Medical
- Dental
- Medical & GP Clinics
- Skin & Cosmetic Clinics
- Optometry
- Audiology
- Veterinary
Allied Health
- Physiotherapy
- Chiropractic
- Osteopathy
- Podiatry
- Exercise Physiology
- Occupational Therapy
- Speech Pathology
- Dietitians
- Massage & Myotherapy
Mental Health, Wellness & NDIS
- Psychology & Counselling
- NDIS Providers
- Naturopathy
- Pilates & Wellness Studios
How much does local SEO cost for a practice?
Setup
Included
in your New Patient Growth Website
Ongoing care
$500
+ GST a month, optional
The New Patient Growth Website is $7,500 + GST, paid once, or three payments of $3,000 + GST. Ongoing care starts once it's live. If your front desk already asks for reviews and posts each week, you don't need it.
What's included in Local SEO & Google Maps
- The right categories
- 30 services, each linked
- Same details everywhere
- Profile written for you
- Booking button linked
- A review habit
- Fresh photos and posts
- A monthly map report
Local SEO & Google Maps questions practice owners ask
How much does local SEO and Google Maps cost?
Local SEO and Google Maps setup is included in your New Patient Growth Website, which is $7,500 + GST, paid once, or three payments of $3,000 + GST. Ongoing care (reviews, photos, posts and a monthly map report) is optional at $500 + GST a month. Hosting for the website is $50 + GST a month.
Why isn’t my practice showing on Google Maps?
Your practice usually isn’t showing on Google Maps because Google can’t tell what you do or doesn’t trust it. Common causes: the wrong main category, only a few services listed, details that differ across the web, and a website with no page to back up what the profile claims. Distance matters too, and nobody can change that.
How long does it take to show up in the Google Maps top three?
Most practices see their profile start moving within a few weeks of the changes going live. How far it goes depends on how many practices compete near you and how far the searcher is from your door. We don’t promise a position: nobody honest can.
How many Google reviews does my practice need?
There’s no magic number of Google reviews. You need enough recent reviews to compare well with the other practices in the top three, and reviews that say what happened read better than “great service”. Google says more reviews and positive ratings can help your local ranking.
Can I ask patients for Google reviews under AHPRA?
Yes, you can ask patients for a Google review, as long as you don’t offer anything in return or tell them what to write. You can’t reuse those reviews as testimonials in your own advertising, so we link to your profile instead of copying reviews onto your website. Our replies never confirm someone is a patient.
Can you just fix my Google profile without a new website?
No. Your Google profile needs a website that proves what it claims, with a page for each service. A great profile pointing at a weak website is a toothless tiger, so we set up the profile as part of your New Patient Growth Website.
Do I need the monthly care?
Not always. Once your profile is set up and linked, it keeps working. Monthly care is for practices that want someone else to ask for reviews, reply to them, add photos and posts, and report on the map each month. If your front desk already does that, you don’t need it.
We have more than one location. Can you help?
Yes. Each location gets its own Google Business Profile and its own location page on your website, linked the same way. A second location is also when Google Ads starts to make sense.
Does this help my practice show up in ChatGPT?
Yes. ChatGPT, Gemini and Google’s AI answers check your Google profile against your website before they name a practice. When every service on your profile links to its own page and your details match everywhere, they trust you. That’s why AI SEO is built into your website and Google profile.
Do I own my Google Business Profile?
Yes. Your Google Business Profile stays in your practice’s name. We’re added as a manager, so you can remove us at any time and keep everything.
Book your New Patient Growth Call
30 minutes on Zoom with Marlon. See where your practice shows on Google Maps today, and what's holding it back.
Setup included in your websiteBook a call