A rank map every two weeks
Where you show across your suburbs, for each service.
SEO · Rung three of the New Patient Growth Ladder
SEO for Healthcare Practices Ready to Grow
New pages every month for the services, conditions and suburbs you want more of, written from your own expertise, on a website already built to book.
Why am I paying for SEO and not getting more bookings?
Usually because the SEO sits on a website that was never built to rank or to book. More blog posts and backlinks can't fix the foundation.
What's going wrong now
- Paying for SEO and can’t point to one extra booking
- A new clinic or practitioner with gaps in the diary
- Patients nearby finding the practice down the road first
- No idea whether to keep paying or cancel
What you get with SEO on a New Patient Growth Website
- Bookings you can trace back to Google
- New patients finding every clinic and every practitioner
- Showing up when people near you search for what you treat
- A clear answer each month on what SEO brought in
For a chiropractor in Mackay: we rebuilt his website before anything else. Online bookings went from 5.9 to 9.3 a day in the first 10 days, and he stopped his SEO.
Monthly SEO
What's included in SEO for your practice
Everything below comes with your monthly SEO.
A monthly interview
20 minutes with you, so new pages carry your experience.
Two new pages a month
Pages or blog posts on the conditions, treatments and services your patients search for.
Suburb pages that earn it
Pages for the suburbs around each clinic, never copy-paste city pages.
Local links
Links from local groups, sponsorships and health directories.
Google profile kept in step
Every new page added to your Google profile’s services.
AHPRA-checked pages
No outcome claims, no testimonials, no “best in town”.
A plain-English report
Calls, bookings and rankings each month, not just traffic.
Website + SEO
Why we always update your website before SEO
SEO adds pages to your website. If the website underneath is slow, vague or hard to book on, every new page inherits the problem, and you pay each month to grow something that doesn't work.
So we start with rung one: a page for every main service, linked to your Google profile, built to book. Most of your SEO is done the day we build your website. Monthly SEO adds the next pages and local links on top.
Your website is the foundation of your marketing. That's why we only do SEO on a New Patient Growth Website.
Why your pages will rank
We interview you first, so every page is unique to your practice
Google ranks pages that are unique and helpful. Nobody else can write what you know about your patients, so we put you in every page.
Step 1
We map where you show
A rank map for each service across your suburbs shows where to build next.
Step 2
We interview you
What you see in the clinic, how you treat it, and the questions patients ask you.
Step 3
We write the next pages
From your practice brain, in your voice, and linked to the pages already there.
What Google says it looks for
Google's own guidance asks for helpful, reliable content written for people. It calls it E-E-A-T.
- ExperienceYour years treating real patients, in your words.
- ExpertiseHow you explain the problem and the way you treat it.
- AuthorityYour qualifications, your approach and what you’re known for.
- TrustReal details, AHPRA-safe claims, and a Google profile that matches your website.
See it before you spend a dollar
Get a free homepage mockup
Tell us about your practice and we’ll design your homepage, then walk you through it with a website strategy built for you.
- Answer a few questions about your practice. It takes about 3 minutes.
- We design your homepage from your answers.
- We show it to you on a free 30-minute call, with your website strategy.
Free. No obligation.
Case study · A chiropractor in Mackay
Website first. Then he didn't need SEO.
He was paying for SEO on a website that wasn't built to book. We rebuilt the website first, with a page for each of his most profitable services.
- Online bookings a day
5.99.3First 10 days after launch - “Book now” clicks a day
8.729More people starting to book - Bookings on his best day
717Old site’s best day vs the new one
Then he got so busy he stopped his SEO and cut back his Google Ads.
The New Patient Growth Ladder
SEO is rung three
Finish rung one before you ever climb to rung three. We always update your website before we start SEO.
- Finish this firstRung 1Paid once
Website + Google Business Profile
For one or two practitioners and one location
Enough new patients on its own. You don’t need SEO or Google Ads.
- Rung 2 adds+ monthly ad spend
Google Ads
Only climb when you’re adding practitioners or opening a second location
Only once rung one is done: on a website that isn’t right, ads cost more and work worse.
- This pageRung 3 adds+ monthly SEO
SEO
Only climb when you have several locations, several disciplines, or both
Only once rung one is done: we always update the website before SEO.
Most practices don't need SEO. With one or two practitioners at one location, your website and Google profile usually bring in enough new patients.
SEO is for practices with more to fill. Several clinics, several disciplines, or both, and the patience to let it build. SEO takes months, not weeks, so we'll tell you on the call if you're not there yet. Need patients sooner? That's Google Ads.
SEO for your type of practice
Every practice type gets pages written around the conditions and treatments its patients search for.
Dental & Medical
- Dental
- Medical & GP Clinics
- Skin & Cosmetic Clinics
- Optometry
- Audiology
- Veterinary
Allied Health
- Physiotherapy
- Chiropractic
- Osteopathy
- Podiatry
- Exercise Physiology
- Occupational Therapy
- Speech Pathology
- Dietitians
- Massage & Myotherapy
Mental Health, Wellness & NDIS
- Psychology & Counselling
- NDIS Providers
- Naturopathy
- Pilates & Wellness Studios
How much does SEO cost for a healthcare practice?
Monthly SEO
$2,000
+ GST a month, up to two locations
Minimum term
6 months
then month to month
No setup fee. Each location after two is $500 + GST a month. SEO starts once your New Patient Growth Website ($7,500 + GST, paid once) is live. We always update the website before SEO.
What's included in SEO
- A rank map every two weeks
- A monthly interview
- Two new pages a month
- Suburb pages that earn it
- Local links
- Google profile kept in step
- AHPRA-checked pages
- A plain-English report
SEO questions practice owners ask
How much does SEO cost for a healthcare practice?
SEO for a healthcare practice costs $2,000 + GST a month with us for up to two locations, plus $500 + GST a month for each location after that. There’s no setup fee and a six-month minimum, then it’s month to month. It sits on top of your New Patient Growth Website, which is $7,500 + GST, paid once, or three payments of $3,000 + GST. Hosting for the website is $50 + GST a month.
Does my practice need SEO?
Most practices don’t need SEO. With one or two practitioners at one location, a website and Google profile built properly usually bring in enough new patients. SEO makes sense when you have several locations, several disciplines, or both, and more diary to fill than rung one can.
How long does SEO take to bring in bookings?
SEO takes months, not weeks, to bring in bookings you can count. New pages can start showing within a few weeks, but it builds over time, which is why there’s a six-month minimum. If you need patients in the next 30 days, SEO isn’t the answer; Google Ads is.
Should I do SEO or Google Ads first?
Google Ads first, for most practices. Ads bring in bookings within weeks and you can measure every dollar. SEO builds more slowly: it takes months, not weeks. That’s why Google Ads is rung two and SEO is rung three, and both only once your website is right.
Can you do SEO on my current website?
No. We only do SEO on a New Patient Growth Website. SEO adds pages to your website, so if the website underneath is slow, vague or hard to book on, every new page inherits that. Not sure where yours stands? Get a free website audit.
We have several locations. How does SEO pricing work?
SEO pricing covers up to two locations for $2,000 + GST a month. Each location after that is $500 + GST a month, because each one needs its own Google profile, its own suburb pages and its own rank map.
Do I need to blog every week for SEO?
No. Weekly blog posts rarely bring in local patients. Your patients search for a service, a condition or a suburb, so that’s what we build pages for. A blog post only earns its place when it answers a question patients ask that no service page covers.
Can you guarantee a number one ranking on Google?
No, and be wary of anyone who does. Google decides rankings, and it depends on how many practices compete near you and how far the searcher is from your door. We show you where you rank across your suburbs every two weeks, so you can see it move.
Is your SEO AHPRA-compliant?
Yes. Every page is written inside AHPRA’s advertising rules for health practitioners: no testimonials, no promises about outcomes, no “best” or “leading” claims. You read and sign off every page before it goes live.
Does SEO help my practice show up in ChatGPT?
Mostly, yes. ChatGPT and Google’s AI answers look for the same things: a clear page for each service, a Google profile that matches your website, and details that are the same everywhere. Getting SEO right does most of the work for AI search too. See how AI SEO works.
Do I keep the pages if I stop SEO?
Yes. Every page we write lives on your website, and you own your website. If you stop SEO after the six-month minimum, the pages stay and keep working.
Book your New Patient Growth Call
30 minutes on Zoom with Marlon. See whether your practice needs SEO yet, and what to fix first.
$2,000 + GST a monthBook a call