Dental Marketing That Keeps Every Chair Busy

Dental marketing costs depend on which services your practice needs, and we can’t know that until we’ve looked, so we work it out with you on a free New Patient Growth Call. Most dental practices with one or two dentists only need rung one: a website and Google Maps, paid once. Google Ads and SEO are monthly, and we only suggest them when your practice is ready for them.

Not yet, if you have one or two dentists at one location. A dental website linked to Google Maps brings in most new patients at that size. Google Ads fits when you take on an associate or a third dentist and their book needs filling. SEO fits when you add a discipline, such as orthodontics, or open a second practice. That rule is our New Patient Growth Ladder, and your rung gets checked on the call.

Not on price. A corporate group can outspend you, and a health fund can give its members a bigger rebate at its preferred dentists. What an independent dental practice can do is show patients what they can’t see from the outside: the same dentist every visit, how you handle nervous patients, how fast you see emergencies. Put that on every treatment page, and plenty of patients will choose you over the rebate.

Yes, if the terms are stated. The Dental Board’s advertising rules allow a gift, discount or other inducement only when its terms and conditions are in the ad too: who qualifies, what’s included and when it ends. The offer also can’t push people into treatment they don’t need. We write offers so the terms sit beside the price, and we’d rather your dental practice win on reasons than on discounts.

No, not unless they hold specialist registration. The Dental Board recognises 13 dental specialties, such as orthodontics and periodontics, and only dentists registered in one can be called specialists or say they specialise. “Specialising in dental implants” is one of the Board’s own examples of a misleading claim. A general dentist can describe the implant or Invisalign work they do and their training, as long as it’s accurate.

Give the new associate a page of their own and send treatment searches to them. Patients book a person, so a page that says who the dentist is, what they do and that they have times free this week beats a line on the team page. Then Google Ads for searches like “emergency dentist” or “dental implants” can send those patients straight to the associate’s open times.

Yes. We work with the practice software Australian dental practices use, including Dental4Windows, Exact, Dentally, Core Practice and Praktika, and with HealthEngine bookings. Patients still book into your system. We change everything before it, so a new patient picks the right appointment type (new patient exam, emergency, implant consult) and sees which health funds you take before they book.

It depends on the service. A new dental website shows up in bookings quickly: the Mackay chiropractor’s online bookings went from 5.9 to 9.3 a day in the first 10 days. Google Ads work from the day they start. Google Maps and SEO build over months. We can’t promise a number of new patients, because nobody honestly can. But this is what we see again and again with past clients.