A fit check first
We tell you if Meta ads will work for your practice before you spend.
Meta Ads · Facebook and Instagram
Meta Ads That Book Appointments
Facebook and Instagram ads for the practices they suit, with an offer people say yes to. For the ones it doesn’t, we tell you before you spend a dollar.
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Your ads run on
Meta
Facebook
Instagram
Why aren't my Facebook and Instagram ads getting bookings?
Usually it's the offer, or Meta is the wrong place for your practice. More budget fixes neither.
What's going wrong now
- Spending on Facebook and Instagram and the diary looks the same
- Enquiries that never turn into appointments
- An offer nobody responds to
- Not sure Meta ads are even right for your practice
What you get with us
- Booked appointments you can count each month
- People who come in, not just fill in a form
- An offer worth stopping the scroll for
- A straight answer, and your money in the right place
Sometimes the answer is don't run Meta ads at all. When that's true, we tell you, and put the money where your patients are already looking.
Meta ads management
What's included in Meta ads management
Everything below comes with the setup and the monthly management.
The right offer
A first-visit offer people say yes to, with the terms stated plainly.
Problem-first ads
Video and image ads that speak to the person with the problem.
A page that matches
The ad, the offer and the page tell the same story.
Every booking tracked
Pixel and server tracking, so Meta learns who books.
Fast follow-up
Every enquiry texted and called within minutes, not days.
AHPRA & HIPAA compliant
AHPRA-checked ads in Australia, HIPAA-safe tracking in the US.
Cost per booking report
One number each month: what a booked appointment cost.
Search vs scroll
Why Meta ads work for some practices and not others
Facebook and Instagram interrupt people. Nobody scrolling on the couch decides they need a physiotherapist because an ad told them to. They book when they're injured, and then they search Google.
A chiropractor is different. Plenty of people live with a sore back, and a $49 first visit gets them to do something about it. Skin and cosmetic treatments work the same way: an ad can create the want in seconds.
If people have to have the problem before they'll book, Meta ads won't work. That's why we're choosy about who we run it for.
Google: they already have the problem
- Knee pain after a run
- Searches “physio near me”
- Books the practice that shows up
Need-based care: physiotherapy, podiatry, psychology
Facebook and Instagram: the ad creates the want
- Scrolling on the couch
- Sees a $49 first visit for that sore back
- Books before the thought passes
Want-based care: chiropractic, skin, cosmetic
Why your ads will book appointments
Get the offer right, and everything else works
On Facebook and Instagram, the offer is the ad. If it's wrong, no targeting or budget saves it. So we start there.
Step 1
We check the fit
Your practice type, your services and your area. If Meta ads won’t work, we say so.
Step 2
We build the offer
The offer, the ad and the page, all telling the same story.
Step 3
We track to the booking
Every booked appointment reported back, so Meta finds more people like them.
Case study · Our own Meta ads
We measure our own ads in booked appointments
We run Facebook and Instagram ads to book calls with practice owners, and we report them the same way we report yours.
- Booked appointments11In the first two weeks
- Visitors who booked2.9%Of everyone who saw the page
- Cost per booking~$250Measured in bookings, not clicks
Not clicks, not likes, not leads. Appointments in the diary.
Who we run Meta ads for
Will Facebook and Instagram ads work for my practice?
We're clear about which practices Meta ads work for, and we only take on the ones it does.
Where Meta ads work
- ChiropracticA first-visit offer gets people with back pain in the door.
- Skin and cosmetic clinicsAn ad can create the want for a treatment in seconds.
- Cosmetic surgeryHow people look is a want an ad can speak to.
Where we don’t run them
- PhysiotherapyPeople book when they’re injured, and they search Google.
- PodiatryAn ad can’t give someone heel pain. Search catches them when they have it.
- Psychology and counsellingPeople look for help when they need it, not when an ad interrupts them.
Not on the list? We'll tell you on the call. If Meta ads aren't right, here's where the money goes instead.
How much does Meta ads management cost?
Setup
$1,000
+ GST, paid once
Management
$1,000
+ GST a month
Ad spend is paid straight to Meta, and we set the amount with you on your call.
What's included in Meta ads management
- A fit check first
- The right offer
- Problem-first ads
- A page that matches
- Every booking tracked
- Fast follow-up
- AHPRA & HIPAA compliant
- Cost per booking report
Meta ads questions practice owners ask
How much does Meta ads management cost?
Meta ads management (Facebook and Instagram) from us costs $1,000 + GST to set up, paid once, then $1,000 + GST a month. Your ad spend is separate and paid straight to Meta. We set the spend with you on the call, based on your services, your area and how much room you have in the diary.
Do Facebook and Instagram ads work for physiotherapists?
Facebook and Instagram ads usually don’t work well for physiotherapists. People book a physiotherapist when they’re injured, and when they’re injured they search Google. An ad can’t convince someone with no pain that they need treatment. For physiotherapy we put the money into the website, Google Maps and Google Ads instead.
Which practices do Meta ads work for?
Meta ads work for practices where an ad can create the want: chiropractors with a first-visit offer, skin and cosmetic clinics, and cosmetic surgery. They work poorly for need-based care like physiotherapy, podiatry and psychology, where people only book once they have the problem.
What makes a good Meta ad offer for a practice?
A good Meta ad offer is simple, specific and easy to say yes to, like a $49 or $99 first visit for a chiropractor, with the terms stated clearly. If the offer is wrong, nothing else saves the campaign: better targeting or more budget won’t fix it.
Why am I getting enquiries but no bookings?
Enquiries that don’t book usually come down to slow follow-up or a page that doesn’t match the ad. Someone who fills in a form at 9pm has forgotten you by Thursday. We text and call every enquiry within minutes, and make sure the page says what the ad promised.
Are your Meta ads AHPRA and HIPAA compliant?
Yes. We write every ad inside AHPRA’s advertising rules for health practitioners: no testimonials, no promises about outcomes, no “best” claims, and any offer has its terms stated clearly. Cosmetic surgery ads follow AHPRA’s stricter cosmetic guidelines. You sign off every ad before it goes live. For US practices we follow HIPAA: no patient health information goes into your ads, tracking or reports.
How long before Meta ads bring in bookings?
Meta ads can bring in bookings in the first week, but judge them over a month, not a week. Meta spends the first couple of weeks learning who books, and the numbers swing day to day while it does.
Do I own the Meta ad account?
Yes. The ad account sits in your practice’s Meta Business account and you pay Meta directly, so the account, the pixel and all the history stay with you.
Do I have to change my booking system?
No. We work with every booking platform: Cliniko, Nookal, HotDoc, Halaxy and the rest. We set up tracking so bookings that start from an ad are counted.
Book your New Patient Growth Call
45 minutes on Zoom with Marlon. Find out if Facebook and Instagram ads will work for your practice, and where your money should go if they won't.
$1,000 + GST a monthBook a call