Campaigns for your services
One campaign per profitable service, aimed at your suburbs.
Google Ads · Rung two of the New Patient Growth Ladder
Google Ads for Healthcare Practices, Measured in Bookings
Ads that send each patient to the right page on a website built to book them, and a report that shows what each booking cost.
Why are my Google Ads not getting bookings?
Usually because the clicks land on a website that doesn't book them. Google sees it, charges you more for the next click, and learns from the wrong people.
What's going wrong now
- Paying Google every month and can’t say what it brings in
- The cost of each new patient keeps creeping up
- Clicks on the report, but the phone doesn’t ring
- Spending the same whether the diary is full or empty
What you get with Google Ads on a New Patient Growth Website
- A cost per booking you can see every month
- Less spent on clicks that never book
- Clicks that turn into calls and bookings
- Spend you turn up when there’s room in the diary
For a chiropractor in Mackay: cost per booking from his Google Ads fell from $15.62 to $13.82 after we rebuilt his website. Same ads, same budget.
Google Ads management
What's included in Google Ads management
Everything below comes with the setup and the monthly management.
Booking searches only
Keywords that mean “I want an appointment”, with research searches blocked.
Each ad to its own page
Every ad lands on the matching service page on your website.
AHPRA-checked ads
No outcome claims, no testimonials, no “best in town”.
Every booking tracked
Calls, forms and online bookings reported back to Google.
Checked every week
Search terms reviewed and wasted spend cut, every week.
Cost per booking report
One number each month: what a new booking cost you.
Spend that fits your diary
Turn it up when you have room, down when you’re full.
Website + Google Ads
Why your website comes first
Google doesn't just sell you the click. It judges the page you send people to, and that judgement sets what you pay and how often your ad shows.
Its bidding also learns from one thing: the bookings your website reports back. A website that doesn't book people, or doesn't track the calls, leaves Google guessing with your money.
If the website isn't right, the ads cost more and work worse. That's why we only run Google Ads on a New Patient Growth Website.
Why your ads will cost less per booking
We build the foundation first, so every click lands on it
Google rewards ads that send people somewhere useful. So we start with the website, then switch on the ads.
Step 1
We finish rung one
Your New Patient Growth Website, with a page for every service your ads will sell.
Step 2
We track every booking
Calls, forms and online bookings, reported back to Google from day one.
Step 3
Then we switch on the ads
Each ad goes to its matching page, and we check the results every week.
What Google says it looks at
Google's own Ad Rank guidance says you can "win a higher position at a lower price" with relevant ads and a good landing page. Here's what it weighs.
- Ad RankYour bid, plus “the quality of your ads and landing page”.
- Landing page“How relevant and useful your landing page is to people who click your ad.”
- Speed“A 1-second delay in mobile can impact mobile conversions by up to 20 percent.”
- Smart BiddingLearns from the bookings your website reports back, and finds more of them.
See it before you spend a dollar
Get a free homepage mockup
Tell us about your practice and we’ll design your homepage, then walk you through it with a website strategy built for you.
- Answer a few questions about your practice. It takes about 3 minutes.
- We design your homepage from your answers.
- We show it to you on a free 30-minute call, with your website strategy.
Free. No obligation.
Case study · A chiropractor in Mackay
Same ads. Same budget. Cheaper bookings.
He was already running Google Ads. We rebuilt his website with a page for each of his most profitable services and left the ads alone.
- Cost per booking from ads
$15.62$13.82Same ads, same budget - Online bookings a day
5.99.3First 10 days after launch - “Book now” clicks a day
8.729More people starting to book
Then he got so busy he stopped his SEO and cut back his Google Ads.
The New Patient Growth Ladder
Google Ads is rung two
Finish rung one before you climb to rung two. Your website is the foundation your Google Ads stand on.
- Finish this firstRung 1Paid once
Website + Google Business Profile
For one or two practitioners and one location
Enough new patients on its own. You don’t need SEO or Google Ads.
- This pageRung 2 adds+ monthly ad spend
Google Ads
Only climb when you’re adding practitioners or opening a second location
Only once rung one is done: on a website that isn’t right, ads cost more and work worse.
- Rung 3 adds+ monthly SEO
SEO
Only climb when you have several locations, several disciplines, or both
Most practices don't need Google Ads. With one or two practitioners at one location, a website and Google profile usually bring in enough.
When you do need more, Google Ads is the next step, not SEO. It pays back fast and you can measure every dollar. SEO usually takes more than a year to pay back.
Google Ads for your type of practice
Every practice type gets its own campaigns, written around the services your patients search for.
Dental & Medical
- Dental
- Medical & GP Clinics
- Skin & Cosmetic Clinics
- Optometry
- Audiology
- Veterinary
Allied Health
- Physiotherapy
- Chiropractic
- Osteopathy
- Podiatry
- Exercise Physiology
- Occupational Therapy
- Speech Pathology
- Dietitians
- Massage & Myotherapy
Mental Health, Wellness & NDIS
- Psychology & Counselling
- NDIS Providers
- Naturopathy
- Pilates & Wellness Studios
How much does Google Ads management cost?
Setup
$1,000
+ GST, paid once
Management
$1,000
+ GST a month
Ad spend is paid straight to Google, and we set the amount with you on your call. Google Ads starts once your New Patient Growth Website ($7,500 + GST, paid once) is live.
What's included in Google Ads management
- Campaigns for your services
- Booking searches only
- Each ad to its own page
- AHPRA-checked ads
- Every booking tracked
- Checked every week
- Cost per booking report
- Spend that fits your diary
Google Ads questions practice owners ask
How much does Google Ads management cost?
Google Ads management from us costs $1,000 + GST to set up, paid once, then $1,000 + GST a month. Your ad spend is separate and paid straight to Google. Google Ads sits on top of your New Patient Growth Website, which is $7,500 + GST, paid once, so the ads have a website that books people to land on.
How much should I spend on Google Ads?
We set your ad spend with you on the call. It depends on your services, your area and how much room you have in the diary. We start at a level we can measure, then raise it only while your cost per booking holds. There's no point paying for more patients than you can see.
Can you run Google Ads on my current website?
No. We only run Google Ads on a New Patient Growth Website. Google judges the page your ad sends people to, so a slow or vague website makes every click cost more, and patients leave before they book. We'd be taking your money to send people somewhere that loses them.
When should I start Google Ads?
Start Google Ads once rung one is done and your practice is ready to grow: you're adding a practitioner or opening a second location. With one or two practitioners at one location, your website and Google profile usually bring in enough new patients without ads.
What's a good cost per booking for Google Ads?
A good cost per booking depends on the service and your area. A psychology intake is worth more than a massage, so it can cost more. We agree a target for each service before launch and report against it every month, so you always know what a new booking cost.
Are your Google Ads AHPRA-compliant?
Yes. We write every ad inside AHPRA's advertising rules for health practitioners: no testimonials, no promises about outcomes, no “best” or “leading” claims, and no offers that push people into treatment. You sign off the ads before they go live.
How quickly will Google Ads bring in bookings?
Ads can start showing within a few days of launch. The first few weeks are Google learning which searches turn into bookings, so we check the search terms every week and cut what isn't working.
Do I own the Google Ads account?
Yes. The account is set up in your practice's name and you pay Google directly, so the account and all its history stay with you.
Do I have to change my booking system?
No. We work with every booking platform: Cliniko, Nookal, HotDoc, Halaxy and the rest. We set up tracking so bookings that start from an ad are counted and reported back to Google.
Book your New Patient Growth Call
30 minutes on Zoom with Marlon. See whether your website is ready for Google Ads, and what it would take.
$1,000 + GST a monthBook a call