Medical Practice Marketing That Fills Every GP's Books

It depends on which services your medical practice needs, and we can only tell once we've looked, so we work it out with you on a free New Patient Growth Call. A clinic with one or two GPs usually only needs rung one: a website and Google Maps, paid once. Google Ads and SEO are monthly costs. We only raise them once your clinic is ready.

Not yet if you have one or two GPs at one site: Google Maps and a website that books new patients bring in most of them. Google Ads fits when you add GPs or registrars whose books need filling. SEO fits when you add another discipline, such as physio or psychology rooms or a skin clinic, or open a second medical centre. We call that the New Patient Growth Ladder. Your rung is confirmed on the call.

Not for more patients in general. If every GP's books are closed, more marketing only makes the wait longer. Two things still pay off: telling patients clearly which GPs are taking new patients, so the phone stops ringing about it, and growing the services you choose, such as skin checks or care plans. When you add a GP, that's the time to market for new patients.

Give the new doctor their own page from day one and point searches at it. Patients choose a GP by gender, language and interests, so a page that says who they are and that their books are open does more than a name on the team list. Google Ads for searches like “skin check” or “women's health GP” can then send new patients straight to that doctor's appointments.

Not by name. The TGA bans advertising prescription-only medicines to the public, directly or indirectly, and that includes weight-loss injections and vaccine brands. A medical centre can advertise the service, such as a weight management consult or flu vaccinations, in neutral words. Google also blocks prescription drug terms in Australian ads. We write every page and ad around the service, never the product.

Only a GP with specialist registration in general practice can use the title “specialist general practitioner”, and registrars can't use “specialist” at all. “Surgeon” is restricted too. For an interest such as skin cancer or women's health, “special interest in” or “working primarily in” is the safer wording. We check every title against the public register before a page goes live.

In one clear sentence on every page a patient checks before booking. A fully bulk billing practice in the Bulk Billing Practice Incentive Program needs to say so publicly. A mixed billing clinic should say who is bulk billed (for example concession card holders and children) and that other patients pay a gap. Clear billing saves your front desk the same call many times a day.

Yes. We work with the booking and practice software GP clinics use, including HotDoc, HealthEngine, Best Practice, MedicalDirector and Zedmed. Patients still book in your system. We change what comes before it, so a new patient picks a GP who is taking new patients and the right appointment type, with telehealth shown where you offer it.

That depends on the service. A new website shows up in bookings quickly: online bookings at the Mackay chiropractor went from 5.9 to 9.3 a day within 10 days. Google Ads work from the day they start. Google Maps and SEO build over months. We can't promise a number of new patients, because no one can. But this is what we see again and again with past clients.