Podiatry Marketing That Books the Patients You Want

It depends on which services your podiatry practice needs, and we can't know that until we've looked, so we work it out with you on a free New Patient Growth Call. Most practices with one or two podiatrists only need rung one: a website and Google Maps, paid once. Google Ads and SEO are monthly, and we only suggest them when you're ready.

Usually not yet. A podiatry clinic with one or two podiatrists at one location gets most of its new patients from Google Maps and the website behind it. Google Ads fits when you add podiatrists and need their diaries filled. SEO fits when you add disciplines like physio, or open a second clinic. That's the New Patient Growth Ladder, and the call confirms your rung.

Get found for the foot problem, not only the profession. A GP chronic condition plan covers up to five Medicare allied health visits a year, shared across every discipline, so it rarely fills a podiatry diary on its own. Private patients search for heel pain, ingrown toenails or orthotics, choose from Google Maps and book online. A page for each, linked to your Google profile, brings them in alongside your referrals.

Explain what a podiatrist does for heel pain, in plain words. Someone with plantar fasciitis often doesn't know whether to see a physio or a podiatrist, and most podiatry websites never tell them. We write pages on how you assess heel pain, where orthotics fit in and what the first appointment involves, without knocking physios. A patient who understands your approach books with more confidence.

No. The Podiatry Board says the only podiatry specialty is podiatric surgery, and it names “specialising in foot care”, “specialising in nail surgery” and “specialising in pain” as misleading claims. You can say which problems you treat and where your experience lies, as long as it's accurate. We write every page, ad and review request that way before anything goes live.

Yes. We work with every booking system podiatry practices use, including Cliniko, Halaxy, Nookal, Splose, Power Diary and Coreplus. Patients still book in your system. We change what happens before it, so a new patient lands in the right appointment type: general nail care, an orthotics assessment or a diabetic foot check.

Show what the assessment involves. About 4,400 Australians a month search for “plantar fascia inserts”, and as many again for “orthotic insole plantar fasciitis”, and most of them end up on a chemist or shoe shop website. A page that explains your biomechanical assessment, who it suits and what the orthotic review covers gives those people a reason to book a podiatrist.

That depends on the service. A new website can lift bookings within days: our chiropractor in Mackay went from 5.9 to 9.3 online bookings a day straight after launch. Google Ads work from the day they start. Google Maps and SEO build over months. We can't promise a number of new patients. No one can. But this is what we see again and again with past clients.

Thirty minutes on Zoom with Marlon. We look at your podiatry practice the way a new patient does: what Google Maps and ChatGPT show, then your website and your booking steps. Then we tell you which rung of the ladder you're on and the next step. If you don't need us, we'll say so.