Occupational Therapy Marketing That Fills Your Caseload

It depends on which services your occupational therapy practice needs, and we won't guess before we've looked. We work it out with you on a free New Patient Growth Call. Most practices with one or two OTs only need rung one: a website and Google Maps, paid once. Google Ads and SEO are monthly, and we only raise them when your caseloads call for them.

Usually not yet. An occupational therapy practice with one or two OTs gets most of its direct enquiries from Google Maps and the website behind it. Google Ads fits when you take on more OTs and need their caseloads filled. SEO fits when you add speech pathology, psychology or a second clinic. That's the New Patient Growth Ladder, and on the call we confirm your rung.

Be easy to find for the problem, not only the funding. Thriving Kids started in October 2026 for children aged 8 and under with developmental delay or autism and low to moderate support needs, and NDIS access changes from 1 January 2028. Families paying privately, or through Medicare or a health fund, search for help with handwriting, sensory issues or school readiness. A clear page for each, with its own enquiry path, brings them to you.

Start with the problem the parent can see. Most parents don't search for “occupational therapy”: they search for why their child can't hold a pencil, melts down at noise or struggles to get dressed. About 3,600 Australians a month search for “sensory processing disorder” alone. Each service page names the problem, explains what an OT assessment involves and what the first sessions look like, then shows the next step.

No. In Australia, specialist registration exists only in medicine, dentistry and podiatry, and AHPRA says “specialist” or “specialises in” implies a registration no OT holds. You can say you work primarily with children, or have substantial experience with sensory processing, as long as it's accurate. We write every page, ad and Google profile that way.

Yes, and Google Maps works without a shopfront. A mobile occupational therapy practice that visits homes, schools and childcare centres can run its Google Business Profile as a service-area business, hiding the home address and listing the suburbs it covers. The website then needs a page for each service and the areas you travel to, so the profile has something to point at.

Yes. We work with the practice software OTs use, including Splose, Cliniko, Zanda (formerly Power Diary), Nookal, Halaxy and Coreplus. Clients still book or enquire through your system. We change what comes before it, so an NDIS participant, a plan manager and a private family each land on the right intake form or appointment type.

It depends on the service. A new website can lift bookings within days: the chiropractor in Mackay we rebuilt for went from 5.9 to 9.3 online bookings a day right after launch. Google Ads starts working the day it goes live, while Google Maps and SEO grow over months. We can't promise a number of new clients, because no one can. But this is what we see again and again with past clients.

Thirty minutes on Zoom with Marlon. We look at your OT practice the way a parent does: what Google Maps and ChatGPT show, then your website and your enquiry steps. Then you hear which rung of the ladder you're on and your next step. If you don't need us, we'll tell you.