Chiropractic Marketing That Fills Your Diary

Chiropractic marketing costs depend on which services your practice needs, so we work it out with you on a free New Patient Growth Call. Most practices with one or two chiropractors only need rung one, a website and Google Maps, paid once. Google Ads and SEO are monthly, and we only suggest them when your practice is ready.

Not at first. A chiropractic practice with one or two chiropractors and one location usually gets enough new patients from a good website linked to its Google Business Profile. Add Google Ads when you take on an associate or open a second clinic. Add SEO when you run several clinics. That's the New Patient Growth Ladder.

Show up where new patients look and make booking easy. Most people choose a chiropractor from Google Maps on their phone, then check the website before they book. A Google profile that lists every service, linked to a website page for each one with online booking, turns those searches into new patients alongside your referrals.

Explain what you do, plainly. About 1,000 Australians a month search “chiropractor vs physio”, and most chiropractic websites never answer them. We write pages on how you assess and manage back pain, who you suit and what the first visit involves, without knocking other professions. Patients who understand your approach book with more confidence.

You can share feedback about your staff, your rooms and how easy you are to deal with. You can't use a testimonial that mentions a symptom, a treatment or an outcome, because AHPRA counts those as testimonials about clinical care. We check every word of your chiropractic marketing against AHPRA's rules, including reviews, before anything goes live.

Yes. We work with every booking platform chiropractic practices use: Cliniko, Nookal, Halaxy, Power Diary, HotDoc and the rest. Patients still book in your system. We change the steps before it, so a new patient arrives with the right chiropractor and the right first appointment already picked.

It depends on the service. A new website can change bookings within days: the chiropractor in Mackay went from 5.9 to 9.3 online bookings a day in the first 10 days. Google Ads work from the day they go live. Google Maps and SEO build over months. We won't promise a number of new patients, and we'd be wary of anyone who does.

It's 30 minutes on Zoom with Marlon. We look at what Google and ChatGPT say about your chiropractic practice, check your Google profile and website, and tell you which rung of the ladder you're on and what to do next. If you don't need us, we'll say so.