Marketing for Psychologists That Fills Every Caseload

It depends on which services your psychology practice needs, and that only becomes clear once we've looked, so we work it out with you on a free New Patient Growth Call. Most practices with one or two psychologists only need rung one: a website and Google Maps, paid once. Google Ads and SEO are monthly, and we only suggest them when the practice is ready.

Usually not yet if you have one or two psychologists at one location: Google Maps and a website that books first sessions bring in most direct clients. Google Ads fits when you add psychologists and need their caseloads filled. SEO fits when you add another discipline, such as counselling or OT, or open a second clinic. That rule is the New Patient Growth Ladder. Your rung gets confirmed on the call.

Because a waitlist usually belongs to one or two psychologists, not the whole practice. Clients ask for the name they've heard, while the newer psychologists sit with gaps. Marketing that introduces every psychologist, and books new clients with whoever has room, turns one long waitlist into a fuller practice. It also lets you choose the work you want more of, instead of taking whoever calls next.

Give each new psychologist a page of their own and send searches to it. Clients book the person, so a profile that says who they see, how they work and that they have sessions free does more than a team photo. Google Ads for searches like “ADHD assessment” or “couples counselling” can then send those clients straight to that psychologist's calendar.

Carefully. The Psychology Board's guidelines rule out testimonials in your advertising, so a review that describes therapy or its results can't be repeated on your website or in ads. Asking also asks a client to say in public that they see a psychologist, which many won't want. We set up a review habit that's optional, asks about the practice (booking, the rooms, how easy it was) and is never pushed.

Only psychologists with a clinical psychology endorsement on the public register can use the title “clinical psychologist”, and the same goes for the other endorsed areas. Psychology has no specialist registration, so “specialist” and “specialises in” are best left out. A registered psychologist can say which concerns they work with and their training, as long as it’s accurate. We check every title against the register before a page goes live.

Yes. We work with the practice software psychology practices use, including Halaxy, Cliniko, Zanda (Power Diary), Coreplus, Splose and Nookal. Clients still book in your system. We change what comes before it, so a new client picks a psychologist with room and the right session type: Medicare with a mental health treatment plan, NDIS, EAP or private.

That depends on the service. Bookings from a new website show up fast: the Mackay chiropractor's online bookings rose from 5.9 to 9.3 a day in the first 10 days. Google Ads work from the day they start. Google Maps and SEO build over months. We can't promise a set number of new clients, and no one honestly can. But this is what we see again and again with past clients.

Thirty minutes on Zoom with Marlon. We look at your psychology practice the way a new client does: what Google Maps and ChatGPT show, each psychologist's page, then the steps to book a first session. By the end you know your rung and your next step, even if that step doesn't involve us.